B&G Foods Enters Strategic Alliance with Jarden Consumer Solutions
04/16/2012 – Parsippany, N.J. – B&G Foods and Jarden Consumer Solutions (JCS) announce the introduction of Crock-Pot Seasoning Mixes. The mixes combine spices and herbs, and will be marketed to consumers as help in preparing classic family dishes with ease.
"More than two billion slow cooker meals are made annually, and consumers consistently seek new and convenient ways to nourish their families," said David L. Wenner, President and Chief Executive Officer, B&G Foods. "This line is a unique opportunity for B&G Foods; it enables us to leverage the brand power and reputation of Crock-Pot(R), the Original Slow Cooker, and provide high quality, affordable food products that answer real consumer needs."
B&G Foods will launch the seasoning mix line in single-serving packets. The companies expect the initial three flavors, which will be in stores by September, 2012, to be:
- Hearty Beef Stew
- Savory Pot Roast
- BBQ Pulled Pork
Each will be available in single-serving packets that season two to three pounds of meat in a Crock-Pot(R) slow cooker, producing meals to feed four to six people. The company plans to expand the line with additional flavors later this year.
Jarden Consumer Solutions (JCS), is a subsidiary of Jarden Corporation (NYSE: JAH), a leading consumer products company that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under world-class brands including Crock-Pot®, FoodSaver®, Mr. Coffee® and Oster®. The company is headquartered in Boca Raton, Florida, and employs more than 10,000 people in 15 countries.
According to Carlos Coroalles, JCS’s Vice President of Licensing, "JCS's strategic alliance with B&G Foods furthers our brand mission to bring consumers delicious, innovative products. With this launch, we're offering families new ways to create flavorful home-cooked meals from a brand they trust."
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