Bennigan's and Brixmor Form Strategic Alliance to Add Bennigan's Restaurants Nationwide
08/21/2012 – DALLAS (Restaurant News Release) – Bennigan’s Franchising Company (Bennigan’s) and Brixmor Property Group (Brixmor) announced a strategic partnership to add Bennigan’s restaurants nationwide into Brixmor’s portfolio of shopping centers.
The partnership will include positioning Bennigan’s signs at select existing buildings and pad site locations within the Brixmor portfolio of shopping centers, promoting pre-approved restaurant space and franchise opportunities within the company’s targeted growth markets. Financing will be available for qualified candidates.
“This exciting partnership with Brixmor will add tremendous velocity to our development program and will compress the time period from prospect inquiry to restaurant opening. We have selected a dozen high potential markets for Bennigan’s growth and currently have 30 approved sites with signage about our unique offering,” said Paul Mangiamele, Bennigan’s President & CEO. “Through this program we’ve put together a full arsenal of weapons to set franchisees up for the path to success, and intend to revolutionize casual dining by being the first restaurant franchise to provide pre-approved space and financing upfront.”
The initial phase of the site selection and franchisee outreach campaign identified by Bennigan’s and Brixmor are in Escondido, California; Superior, Colorado; Charlotte and Greensboro, North Carolina; Cinnaminson, New Jersey; James Island and Spartanburg, South Carolina; Greeneville and Hermitage, Tennessee; Austin, Frisco, Fort Worth and Pasadena, Texas. The second phase to be rolled out as part of the program will feature properties located in Aurora, Colorado; Royal Palm Beach, Florida; Ann Arbor, Michigan and Richfield, Minnesota.
“We are pleased to partner with Bennigan’s to help drive their growth forward,” said Steve Kaufman, Senior Vice President, Retailer Services & National Accounts, Brixmor Property Group. “At Brixmor, with more than 620 properties across the U.S., we’re a natural fit to support Bennigan’s expansion plans and coordinate with their efforts in finding solid real estate sites and reaching out to potential franchisees.”
While closing in on nearly 100 restaurants, Bennigan’s is progressively building upon the resurgence of the brand with improvements introduced after Mangiamele took over as chief executive in May 2011 to bring the iconic American brand back to its former glory. The overhaul includes menu optimization, increased operational standards, server training and local store marketing pushes, as well as a new prototype that debutes a smaller footprint, updated menus, uniforms, logos and signage.
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