Jersey Mike's Subs Founder Sticks With Pepsi
11/17/2011 - The Coke vs. Pepsi rival continues, with Manasquan, N.J. based Jersey Mike's Subs coming down decidely in the Pepsi camp. The multi-year renewal, just announced, secures Pepsi beverages as the 500 store chains' exclusive provider of beverages. Consumers visiting the sandwich shops in any of the 30 states where they do business will be able to choose from an array of PepsiCo products beyond their colas. This includes Lipton iced teas, SoBe, Gatorade and Frito-Lay snacks.
"I grew up enjoying Pepsi products," said Peter Cancro, founder and CEO of Jersey Mike's Subs. "We have a great partnership. The Pepsi team has consistently demonstrated a commitment to Jersey Mike's by developing customized field support for our franchisees and delivering powerful insights that help us better understand the marketplace and our competitors. This support gives our business a distinct competitive advantage, and will continue to make Pepsi an important partner as our franchise system grows."
"We're excited to expand our partnership with Jersey Mike's Subs," said Stacy Reichert, chief customer officer of PepsiCo's Foodservice division. "Its mission of delivering top quality sandwiches while giving back to local communities directly aligns with PepsiCo's Performance with Purpose commitment to deliver sustainable growth while supporting and investing in areas where we work and do business. We're proud to have Jersey Mike's as a partner, and look forward to helping to grow their business."
The history of the Jersey Mike's is one of entrepreneurship and giving back. Peter Cancro started the company at age 17, before he was even legally able to slice a sub. Today, Jersey Mike's has more than 500 locations open and in-development nationwide. The company remains committed to making a difference in the communities it serves. This year alone "Mike's Way to a Cure®," raised one million dollars to benefit Susan G. Komen for the Cure® cancer research efforts and the restaurants' "Month of Giving," in March, raised more than $600,000 for 66 local charities.
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