Drinks Americas Receives $2 Million Marketing Support for KAH® Tequila
01/25/2012 - WILTON, Conn. (PRNewswire) Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAMD), a leading developer and marketer of beverage products, is pleased to announce that Worldwide Beverage Imports, LLC., together with Fabrica de Tequilas Finos, S.A. de C.V., the Importers and Distillers of KAH® Tequila, are committing up to $2,000,000.00 in marketing and advertising for DKAMD's national roll out of KAH® Tequila.
Federico G. Cabo, Chairman of the Board of DKAMD, stated that "with the amazing acceptance of KAH® and the National and International distributor line up that Drinks Americas has assembled, 2012 is shaping up to be a break out year."
Cabo added, "Sales targeted at 500,000 50ml's bottles of KAH® per month starting in March are slated for the On Premise Bar and Restaurant market. We have added production capacity to meet Drinks Americas back orders of minis which now exceed $600,000."
Patrick Kenny added, "The $2,000,000 marketing investment by Fabrica de Tequilas Finos, S.A. de C.V allows us to rapidly accelerate and grow the KAH® Tequila brand. Importantly, as we have committed to our shareholders, no further dilution or need to raise equity will occur for Drinks and we will continue to maintain our margins as we grow, as this is a direct investment in brand expansion by the distillery."
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