Kobrand Signs Long-Term Agreement With Tia Maria
08/29/2012 – Purchase, N.Y. – (Marketwire) - The Kobrand Corporation, dynamic home to some of the wine and 
spirits industry's finest luxury brands, announced this day a long term marketing and sales agreement to exclusively represent Tia Maria Dark Liqueur, from Illva Saronno S.p.A., in the United States.
This exclusive marketing and sales agreement between Kobrand Corporation & Illva Saronno S.p.A., a respected leader in the global spirits business took effect on August 1st, 2012. The Kobrand network of high quality distributor partners are delighted to represent the Tia Maria brand, as this highly regarded dark liqueur has a most captivating history and remains one of the world's most recognized brands. As the commercial transition unfolds, Kobrand, in partnership with Illva Saronno, looks forward to evolving this mysterious yet alluring brand by capitalizing on its iconic image and exceptional taste profile.
"The legend of Tia Maria, which dates back to the mid-17th century, was part of the original Espresso Martini created by Dick Bradsell and given the brand's abundantly rich and complex taste profile we plan to launch a number of other delicious cocktails, including some amazing 'lower calorie' cocktails in support of the wants and needs of the energetic American consumer," said John A. Pennacchio, Kobrand's Director of Spirits.
Tia Maria Dark Liqueur will reside in the rapidly growing Spirits Division of Kobrand Wines & Spirits which is headed by Tom Congdon, Vice President, and Managing Director of Spirits. A highly experienced brand marketing team under Pennacchio, he will be responsible for the assimilation, transition, strategic direction and day to day management of this dynamic liqueur.
Congdon said, "Tia Maria has been a strong presence in both the on-premise and off-premise segment of our industry since its emergence in the 1950s, and with Illva's strategic global conceptualization, we know that the brand's high profile will capture even greater consumer affection and respect as we go forward."
Robert DeRoose, Kobrand's President and CEO, shared his thoughts by reiterating the excitement the entire Kobrand team has expressed toward the addition of this legendary brand to our rapidly expanding spirits portfolio. He added, "While Tia Maria remains a mixologist favorite it famously expands our liqueur and luxury after dinner drinks offerings."
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