Land O’Lakes Named One of “America’s Greatest Brands”
01/10/2012 – Arden Hills, Minn. - Land O’Lakes, Inc., a national, farmer-owned food and agricultural cooperative, is featured in the new issue of America’s Greatest Brands – an annual publication that features the most respected brands in the United States.
The ninth edition of the America’s Greatest Brands book features 45 companies, showcasing their history, achievements and brand impact. Along with Land O’Lakes, other food companies recognized include Campbell’s, Oreo and Subway.
The brands are chosen by the American Brands Council, a distinguished group of advertising, marketing and communications leaders representing such firms as Fleishman-Hillard, Ogilvy & Mather, DDB Wordwide, and Saatchi & Saatchi.
“A great brand becomes an icon, part of a relationship we reach for, a familiar friend,” said Lesley Meyer, a Director of America’s Greatest Brands. “They are pillars of strength and endurance that – through perseverance and creativity – continue to capture consumers’ confidence.”
Chris Policinski, President and CEO of Land O’Lakes said, “Being recognized as one of America’s Greatest Brands reflects Land O’Lakes’ rich history of progress and innovation, as well as consumer and customer confidence in our products, services and values.”
Each year the American Brands Council evaluates nominated brands on several criteria, including brand quality, resilience and longevity; customer loyalty; market leadership; and social responsibility.
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