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Pinnacle Foods Employees Raise $30,000 through Bake Sales for Share Our Strength® Share

11/08/2011 - Parsippany, N.J.− This bake sale season, Pinnacle Foods Group LLC employees at 16 locations across the country teamed up with Share Our Strength’s Great American Bake Sale® in a grassroots effort to help end childhood hunger.  From July through October 2011, Pinnacle Foods challenged teams at its facilities and offices to volunteer to host community bake sales and collectively raise $25,000 for Share Our Strength’s Strength.  Today, Pinnacle Foods announces that employees volunteers have exceeded their goal, raising more than $30,000 for Share Our Strength by hosting more than 45 bake sales in community locations throughout the United States. Pinnacle Foods’ Duncan Hines® brand is a national presenting sponsor of Share Our Strength’s Great American Bake Sale. 

Share Our Strength has been helping the hungry and impoverished in America and abroad since its inception in 1984; since 2003, the national nonprofit has focused its efforts on ending childhood hunger in America. In a recent study by the U.S. Department of Agriculture, more than 16 million children in the U.S. were identified as being at the risk of hunger in 2010.   Pinnacle Foods employees lent a hand in the fight against childhood hunger by baking their way to raise funds to support Share Our Strength.

“We’re very excited to support Share Our Strength’s Great American Bake Sale through the volunteer efforts of our dedicated employees,” said David Socolow, vice president of corporate affairs.  “The Pinnacle Foods Bake Sale Challenge brought our teams together to support their local communities, leading our employees to devote more than 20,000 hours of volunteer service to this important cause.”

In addition to encouraging its employees’ commitment to helping end childhood hunger, Pinnacle’s brands are active sponsors of Share Our Strength initiatives. Working with the Great American Bake Sale, Duncan Hines invited bakers from across the country to share their inspired creations with the community and raise funds to help make sure every child in America gets the food they need.  Every week of the challenge, Duncan Hines matched the funds from the top baking team and pledged to raise up to $125,000 in additional funds for Share Our Strength.

As the country’s leading brand in frozen vegetables, Pinnacle’s Birds Eye brand is committed to its “Feed Kids Better” initiative in partnership with Share Our Strength’s No Kid Hungry Campaign and encourages all Americans to fill half their plate with fruits and vegetables, as recommended by the U.S. Department of Agriculture’s new MyPlate icon.  Together with Share Our Strength’s No Kid Hungry Campaign, Birds Eye is helping connect children to the nutrition they need to lead active, healthy lives.