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Pulse Beverage Begins Eastern USA Roll-Out of Cabana Lemonades Begins With New Jersey

11/08/2011 - DENVER - Having recently completed distribution deals in the midwest and Rocky Mountains, The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company"), makers of Cabana™ 100% Natural Lemonades and the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced that it has started Eastern USA distribution of its Cabana™ 100% Natural Lemonades through an agreement with High Grade Beverage/Briar's USA, Inc. based out of New Jersey. 

Since 1935 High Grade Beverage (HGB) has been selling to, and servicing retail customers in over 8 New Jersey counties as a beverage distributor with a current focus on soft drinks, beer, wine and spirits. HGB's facilities provide state-of-the-art computerized refrigerated warehouses to ensure product quality, freshness and integrity. HGB distributes a variety of products from national brewers and importers as well as a large selection of soft drinks including: Monster Energy, Vita Coco, Voss Water, Icelandic Glacier Water, SunnyD and Everfresh Juices.

Guy T. Battaglia, VP for HGB, stated, "HGB is pleased to have the quality line of Cabana™ 100% Natural Lemonades in our portfolio. We're really looking forward to the challenge of putting our Cabana brand up against the competition in this category. We believe it's a quality product in an attractive package that will generate quick recognition from consumers." 

Paddy Sheya, National Sales Manager for Pulse, stated, "We are very pleased to enter the East Coast with a quality leading distributor such as High Grade Beverage. As we expand our distribution of Cabana 100% Natural Lemonades into the East it is nice to build our success beginning with a company who is so well respected in the Beverage industry."