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Reed's, Inc. Announces Distribution for Utah

04/17/2012 – Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Golden Beverage Company, a full service beverage distributor located in Ogden, Utah, selling and servicing a diverse portfolio of beers including Miller, Coors, Pabst, and Dos Equis, along with a host of other craft beers, including Utah's number one Micro-Brew, Wasatch/Squatters.

Golden maintains territories in Weber, Northern Davis, Morgan, Box Elder, Cache, Rich and Northern Summit Counties.  The Utah Company has gained a reputation over the years for building strong distribution for many leading carbonated and non carbonated soft drinks, waters and energy drinks, as well as a growing selection of family oriented beverage brands. Golden prides itself on having a superior sales team, high employee satisfaction, low employee turnover and a drive to build volume, as well as brand equity.

Chris Reed, Chief Executive Officer and Founder of Reed's, Inc., remarked, "The state of Utah is a unique marketplace and a great fit for our unique, caffeine-free Reed's & Virgil's brands. We are excited to launch this partnership with Golden Beverage and anticipate substantial expansion of our brands throughout the Ogden, Salt Lake City and Provo regions."

Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, Inc. commented, "Golden's success is derived in large part due to their beer distribution, including the Coors & Miller brands, however, they are also realizing great success in the non-alcoholic market and are driving volume growth and geographical expansion in this area. Our partnership with Golden Beverage bolsters our distribution to mainstream retailers, and heightens our presence in Utah providing more consumer availability of our Reed's and Virgil's brands." 

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