TCBY Sets Chicago as Priority Market for Franchisee Growth
08/16/2012 – CHICAGO – Today, the day after announcing plans for a Dallas open house to entice potential area
franchisees, TCBY added Chicago as a priority market for introducing its leading frozen yogurt brand and exciting new store design.
The company expects to grow the Chicagoland market by 25 stores in the next three to five years. TCBY has already opened six new self serve stores in the area and has an additional three stores in development. Chicago is an important market for TCBY due to the number of stores already open and in development, the relatively wide open nature of the market. It is also home to one of its key investors, Z Capital. Additionally, Chicago has a high concentration of Mrs. Fields Cookies stores, TCBY's sister company, and has long been an important market for Famous Brands International, the parent company of TCBY.
Tim Casey, CEO of TCBY says, "We see Chicago as one of a number of strategic growth markets for franchise development. To date, consumer adoption and enthusiasm for self-serve has exceeded our expectations and new and existing franchise interest has run parallel with that excitement. Package that with what we have invested into the food science of our fro-yo, giving our R&D team the chance to distance itself from the category with innovations like the healthiest frozen yogurt in the market place, Super Fro-Yo, and the first to market Greek frozen yogurt, and it's paying dividends for our brand and our partners."
As in the Dallas market, to introduce potential franchisees to the new TCBY frozen yogurt franchise model, the company will host an open house at its newest Chicago area location at 6300 Robert Kingery Highway in Willowbrook, Illinois on Saturday, September 1, 2012. Anyone interested in learning more about TCBY franchise opportunities is welcome to join TCBY executives and Colleen Pushic, the newest TCBY franchise owner, to learn about TCBY growth plans for the Chicago market. The event will take place from 9 a.m. to noon. To RSVP for the event, email pcorreale@mrsfields.com.
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