Voodoo Roast™ ~ New Specialty Coffee Entry Announced By Louisiana Food Company
06/09/2011 - Baton Rouge, LA - Louisiana Food Company (OTCBB: LUSI), a seller of Louisiana specialty food products, today launched its signature roast coffee, "VOODOO ROAST™." The introduction of Voodoo Roast signals the company's desire to push into the over $18 billion annual U.S. coffee industry, and the specialty coffee market which, according to the company, accounts for nearly 10% of the coffee market.
David Loflin, LUSI's President, expressed his opinion that "the Voodoo Roast labeling is brilliant and, based on our experience with online sales, we fully expect that Voodoo Roast will become an extremely popular brand, especially among online shoppers. Voodoo Roast is positioned as our signature roast, the coffee that we believe will put us on the coffee map quickly."
A point of differentiation for the Louisiana Food Company's products is that each carries with it a story inspired by the history and people of South Louisiana. What's the story offered for Voodoo Roast?
Most Sundays after mass, in the narrow, cobblestone alley behind St. Louis Cathedral in the French Quarter of 1835 New Orleans, a small crowd of faithful parishioners would gather, clutching their gris-gris bags and excitedly awaiting the arrival of yet another faithful parishioner, Marie Laveau. Once present, Mam’zelle Laveau would, in famously spellbinding fashion, perform her voodoo ceremony to the delight of the crowd, often enticing her followers to purchase the newest charm or the most exotic herb for their gris-gris bags – after all, people need good luck and a woman has to earn a living. Our Voodoo Roast presents itself boldly and finishes smoothly – the flavor is definitely New Orleans . . . plus a little gris-gris! After all, people need great coffee.
Voodoo Roast and other Louisiana Food Company products is available through retail grocery stores and direct to consumers online at lafoodco.com.
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