Bacardi Limited Appoints New Regional President for Latin America
07/05/2012 – Hamilton, Bermuda – Bacardi Limited, the largest privately held spirits company in the world, today announced the appointment of Gianpaolo (Paolo) Perego as Regional President of Latin America, with responsibility for leading all operations in the region for the portfolio of internationally recognized premium spirits. His role with require managing the implementation of the overall strategy of the Latin American region, as well as the general management of several businesses in nineteen countries. As Regional President, Perego is also a member of the leadership team of Bacardi. The appointment will be effective from July 9, 2012.
“With more than twenty years in the spirits business, Paolo brings deep industry knowledge in the commercial and brand marketing sides of the business,” said Ed Shirley, President and CEO of family-owned Bacardi Limited. “His expertise in global and regional marketplaces will have a tremendous impact in the growing and dynamic Latin American region.”
Perego was most recently Chief Operating Officer of Campari North America. He began his career twenty-two years with the Campari Group and has since held numerous administrative functions in the areas of marketing. He has extensive experience in commercial operations and strategies in developing markets, and will bring the spirits company insights into the fast-growing markets of South America, Europe, Caribbean, Central America and the Middle East.
“While all eyes are on Brazil, the entire Latin American region continues to be a huge area of growth and opportunity for Bacardi,” said Mr. Perego. “I look forward to further develop our portfolio of leading and innovative brands, enhance our creative campaigns and accelerate our impressive growth.”
Perego will be based at Bacardi Americas in Coral Gables, Florida. He will succeed Rich Andrews, who was recently appointed executive director of operations of Bacardi in the UK and Ireland and a member of the leadership team in Europe.
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