B. Bonin Bough Joins Kraft Foods as VP of Global Digital and Consumer Engagement
02/10/2012 – Although Kraft continues to work through plans to reduce its workforce in preparation for its upcoming spin-off, bringing on top talent with the ability to lead what will become two companies (snacks and grocery) before the end of the year continues. Most recently, the company has hired B. Bonin Bough as Kraft Foods Vice President of Global Digital and Consumer Engagement.
According to PR Week, Bough will report to Dana Anderson, Senior Vice President of Marketing Strategy and Communication for the company.
Prior to joining Kraft, Bough spent three and a half years at PepsiCo as Senior Global Director of Digital and Social Media. In addition to his work within the food industry, Bough is a Forbes.com contributor and was one of the authors of Perspectives on Social Media Marketing (Cengage Learning, 2011).
Before PepsiCo, Bough had agency experience at Weber Shandwick Worldwide and was a founding member of Ruder Finn Interactive. Bough graduated from Hartwick College in 1999.
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