Carvel Names Scott Colwell as Brand President
10/29/2012 – ATLANTA – Carvel® Ice Cream announced today that it has named Scott Colwell as Brand President. Scott's primary responsibilities will be to develop and ensure successful execution of Carvel brand strategies and programs to enable the evolution of the brand with continued sales and profit growth.
Scott states his goals for Carvel are "to work closely with our associates and franchise partners to energize our iconic brand, accelerate the growth of Carvel and strengthen our leadership position in ice cream and treats."
With over thirty years of marketing, product innovation, strategic planning and general management expertise, Scott was most recently the chief marketing officer at Bruegger's Enterprises, Inc. He and his team successfully developed and implemented brand strategies and innovation initiatives. Prior to Bruegger's, Scott served in various executive roles at Dunkin' Brands Inc., Bob Evans Farms, Inc. and Friendly's Ice Cream Corporation.
Carvel is part of FOCUS Brands Inc., the franchisor and operator of over 3,300 ice cream stores, bakeries, restaurants, and cafes around the world. In addition to Carvel, the organization also runs the brands Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and Auntie Anne's® Pretzels.
"We are thrilled to welcome Scott to the Carvel team," said FOCUS Brands CEO Russ Umphenour. "As we look to the future, Scott has the vision to take us to the next level and bring his extensive experience and knowledge about franchising and brand leadership to Carvel."
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