Former Kraft Executive, Julie Beck, Now EVP of Shopper Marketing Firm, PromoWorks
11/28/2011 - Schaumburg, Ill. - PromoWorks®, an innovative leader of insights-driven shopper marketing solutions and strategic shopper engagement, announces the appointment of Julie Beck to Executive Vice President of Sales and Marketing.
Ms. Beck joined PromoWorks in August, 2011, bringing over 20 years of sales and marketing experience with Fortune 500 companies including Procter & Gamble, Johnson & Johnson, and most recently Kraft Foods, where she developed and led shopper marketing strategies for Kraft’s billion dollar business at Supervalu. For the past ten years her focus has been delivering ground-breaking shopper marketing strategies and solutions, and in the last year she helped lead the shopper marketing practice with global strategic management consulting firm, The Partnering Group. Her work included leading shopper marketing pilots for the Retail Commission on Shopper Marketing sponsored by the Path to Purchase Institute.
“Julie is an outstanding addition to our executive leadership team. Her understanding of how to leverage shopper insights and build effective shopper-centric events that improve the in-store experience will help PromoWorks develop new capabilities for our clients. Moreover, her leadership skills and years of success in driving measurable results for retailers and CPG companies will further strengthen our partnerships and position in the marketplace. We are extremely excited to have her on board,” said Dan Steever, CEO for PromoWorks.
“I am delighted to be a member of the PromoWorks team and look forward to transforming sampling into a shopper-centric strategy that builds loyalty and sales long term. We plan to do this by upgrading our talent through a proprietary approach and expanding our digital capabilities on the entire path to purchase,” said Ms. Beck. “Our goal is to maintain the operational excellence that PromoWorks' clients have come to expect and create a new and better in-store experience for shoppers. We are singularly focused on converting shoppers to buyers™ and driving brand loyalty for our retailer and manufacturer clients.”
Julie Beck earned a Bachelor of Arts degree from the University of Illinois in Champaign-Urbana, is an active member of the Network of Executive Women and serves on the Steering Committee of their Chicago chapter.
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