Sara Lee Names Chief Operating Officers for their International Coffee and Tea Spin-Off
03/14/2012 – Utrecht, Netherlands – Sara Lee Corp. (NYSE: SLE) today announced two operational appointments. 
Eugenio Minvielle will be appointed Chief Operating Officer of Sara Lee's International Coffee and Tea Developed Markets division, primarily focused on Western Europe while Harm-Jan van Pelt has been appointed Chief Operating Officer Rest of World of Sara Lee's International Coffee and Tea Rest of World division effective April 30, 2012. The role covers the business in Eastern Europe, Australasia and Latin America.
About Eugenio Minvielle
Minvielle is a seasoned executive with more than 20 years' experience in consumer packaged goods (CPG), primarily in the coffee industry. He joins Sara Lee from Unilever where he served as CEO North America, overlooking Unilever's operations in the USA, Canada and the Caribbean.
Minvielle, member of the company's Executive Committee, will report into CEO Michiel Herkemij.
"Eugenio's in-depth experience and knowledge of the international coffee business will be invaluable in setting our company up for our strategies," said Sara Lee Corp's International Coffee and Tea business Chief Executive Officer Michiel Herkemij. "His skills are a great complementary asset to the senior management team."
Previously he was President and CEO of Nestlé France, Mexico and Venezuela. Prior to Nestlé, Minvielle held a variety of management positions and worked for Procter & Gamble in Spain and Canon in Japan.
Minvielle has Mexican and French nationalities and is fluent in Spanish, French and English. Minvielle is married with two children and will relocate to Europe upon commencement of his role.
About Harm-Jan van Pelt
Van Pelt, 49, started with Sara Lee in 1998 and since performed a number of international marketing and general management roles across the Household and Body Care business as well as the Coffee and Tea business, working in Spain and The Netherlands and responsibility for activities in Australasia and Eastern Europe.
Previously he was with Henkel in several senior marketing roles, working in the Netherlands, Germany and Belgium.
Van Pelt, a member of the company's Executive Committee, will continue to report into CEO Michiel Herkemij. "Harm-Jan brings an outstanding track record in the company. More recently he has had a significant impact in getting the Western European countries aligned and focused," said Sara Lee Corp's International Coffee and Tea business Chief Executive Officer Michiel Herkemij. "His passion and drive will be instrumental in delivering our strategies."
Related Links:
Recent Moves
Current news & stories
- Tornado Victims Among Millions of People Aided by the Food and Beverage Industry Continuing a long legacy of charitable giving, this month, these fine food and beverage companies stepped up to help charitable organizations of every kind.
- WONKA Launches Innovative Sweets Vending Kiosk WONKA introduces a candy delivery option that is targeting the $11.7 billion food vending segment.
- Seattle's Best Coffee Plan for Dallas/Ft. Worth Mapped Out Seattle's Best Coffee opened ten small-footprint locations in Dallas/Ft. Worth, staffed with 150 trained employees.
