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Mobile Beacons Calling Food Consumers

Epicurious messaging to grocery shoppers.

 

04/22/2014 – In September, 2011, Forrester Research ran a study entitled “The Impact of Online Coupons and Promotion Codes.”  In brief, the study’s data revealed that the more online coupons and promotion codes consumers use, the more money they spend online.   As compelling as that data was at the time, it was meaningless for many CPG food businesses and restaurants because they didn’t have the structure in place to allow for coupons, or didn’t sell via e-commerce or, in many cases, didn’t have a website.

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